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Our program is based on a 4-week period which includes 4 high-impact posters that are strategically placed on the main access points to downtown Kent, WA—a dynamic cultural hub in South King County. A nearby premier shopping center, Kent Station, attracts residents from throughout the region for an excellent dining and entertainment experience. In addition, the recently opened ShoWare Center, home of the Seattle Thunderbirds Hockey Club, and one of only two IKEA Furniture stores in the Northwest are encircled by this Out-of-Home Digital Network.
The Seattle network runs 8 8-second spots between the hours of 5 a.m. and midnight. Each advertiser’s spot will play on all 4 locations once every 64 seconds, 19 hours per day. Over the course of 4 weeks, the 4 poster network will provide each advertiser over 15,392 spots.
Advertisers are encouraged to approach digital outdoor as an entirely new media form. You now have the ability to reach consumers in different mindsets at different times of the day, provide content, react instantly to the marketplace, and combine all of your different advertising needs into one comprehensive campaign.
AMBER ALERT
When a child is reported as missing, every second counts. Being able to reach the public immediately through the Amber Alert system greatly increases the chance of a missing child being returned safely.
Since the launch of the Clear Channel Digital Outdoor Network, our advertisers have reached millions of potential customers with the same immediacy. As a committed community partner, Clear Channel is now using this innovative, cutting-edge technology to alert the public when a child is reported as missing.
Clear Channel has dedicated its digital billboards in the Seattle market to the Amber Alert program. Once an Amber Alert is triggered, we have the technological capability to post a message on the digital boards instantly, thus reaching the public immediately.
This prompt timing could be the difference between the safe return of a child and tragedy.
Our digital units display a crisp, clear image with high color resolution making image impurities, such as compression artifacts or color banding, very apparent to the viewer. It is very important any content created for digital outdoor does not incur any image/video compression. The content dimensions must match the board resolution exactly.
ART REQUIREMENTS
